Fairly Buying or Selling a Rolex Day-Date: The Trailblazing Luxury Rolex Watch

The Rolex Oyster Perpetual Day-Date is a very famous luxury watch ‒ considered the finest of watches upon its release in 1956 and notable for its innovation of including the full name of the day of the week and the date simultaneously on its dial. As Rolex watches go it is easily one of the most sought-after models, with many references available for both men and women. Find out how to buy or sell one of these fantastic timepieces and get a free, no-obligation valuation from experts here.

How to Sell a Used Rolex Day-Date Watch

Rolex Day-Dates are sought after on the second-hand market, and the materials many of the references use mean that you often get a good price. But you may still get problems with auction fees unless you use our private buying service. Our selling process works using the following steps:

Book a Valuation

The first thing to do is to book your valuation with us, which will take place in the privacy of your home. When you contact us we will ask for some details on the watch, confirm our interest and suggest a rough estimate on the offer price.

Accept our Offer

One of our friendly, punctual and experienced team members will assess your watch and make a fair offer. If you have questions on how we arrive at the price we will be glad to explain the different factors, such as the current price of gold and other relevant details.

Receive Your Payment

Once you accept our offer, which is always obligation-free, you will receive the full cash payment. All payments have zero fees or deductions and are usually made via BACS. We do not leave until the cash has arrived in your account.

Burlingtons Ltd have been buying and selling Rolex watches for over 20 years. Our experts are on hand to give you a full evaluation for your watch.

Why Sell Your Rolex Day Date Through Burlingtons?

There is a lot of variation within the Rolex Day-Date, but you can expect some of the following features from most of the references released by the Rolex company over the years:

Day and date display: The full name of the day, the date and (of course) the precise, accurate timing of a quality Swiss watch was a novel idea for the model upon release. Ordinarily, the complex mechanisms for such a display were only possible on larger clocks. The Day-Date displays the name of the day by giving up the 12 numerals.
Precious metals: Crafted from the noblest of metal for the finest appearance, this Rolex can make use of platinum, yellow, rose or white 18 ct gold, so they can be quite costly. Everose gold watches use small amounts of copper and platinum to create a light, pinkish hue on the materials. Everose gold is a popular watch material for women.
President bracelet: Collectors and watch aficionados sometimes call the Rolex Day-Date the ‘Day-Date President’ or simply ‘the President’, thanks to the President bracelet that comes with the most Day-Dates. The President watch bracelet is known for its semi-circular chain links and for only being made with precious metals.

If you have a Rolex Day-Date to sell, you can do it without any auction fees by using our unique private buying service. Our professional, friendly service is a refreshing way to sell many of the high-value items that we buy. Please get in touch with us to book your no-obligation valuation today.

How to Buy a New or Used Rolex Day-Date Watch

Rolex Day-Date watches have enduring and global popularity. Day names are available in more than 20 languages, so demand is high. However, there is plenty of diversity across the new and used markets, thanks to the many references released over the years. It should not be too hard to get your hands on one – just remember the materials of the watch will affect the price.

Whether you want an olive green dial, an ice blue dial or something else entirely, you can also find a new Rolex Day-Date from an Official Rolex® Retailer. You can search for one on the official Rolex website.

“I have just sold my Rolex Submariner to Daniel. He gave me a very fair price and the transaction was flawless. He travelled over 90 miles to be with me and was spot on time too! A real honourable gentleman and I would not hesitate to deal with him again.” – Pelham Temple, London.

More About Rolex Day-Date References

It has a very long and varied watch history, so the Rolex Day-Date has a lot to offer for buyers, sellers or collectors. Demand is always high and the diversity of watch models available means that there is something for every taste.

As the watch case and bracelet are made exclusively of gold or other precious metals, colour options focus on the dials; these come in silver, blue, black, green, chocolate, and vibrant ‘Lacquered Stella’ designs, which use very colourful enamel.

A few notable references that are emblematic of the Rolex Day-Date design include:

Rolex Day-Date ref. 1803

The 1803 gets the first mention on our list as it is very similar to the original, which some would say is the best Rolex Day-Date design, but with some updated movements that make it a lot more reliable for the modern watch wearer. It was made for 20 years, up until the mid-1970s.

The 1803 is a vintage model with the iconic fluted bezel and 36 mm case. If you are looking for a watch that exudes all things Day-Date, the 1803 is a great choice. However, the size of the watch will make the 1803 a less grandiose watch than some later Day-Dates – it is a subtle option.

Rolex Day-Date ref. 228238

The 228238 is part of the Day-Date 40 collection, first released in 2015. It gets its spot on the list because it’s a newer Day-Date but comes with a classic look. The 228238 uses 18ct gold and has that ‘traditional’ Day-Date look, all while incorporating some more modern features for the wearer.

The 228238 features a chunkier 40 mm case and scratch-resistant sapphire crystal with a self-winding movement and 70 hours power reserve. Many varieties of the Day-Date 40 feature diamond-set bezels and Everose gold for a bolder spin on the 228238’s classic appearance.

Rolex Day-Date ref. 128239

With such a historic lifespan, Day-Dates are one of the original models of the modern era, so there has been refinement in the design over time. Nowhere is this more evident than in the 128239, a white gold variety of the Rolex Day-Date 36 with a mid-size 36 mm case.

Winning features of the watch include the calibre 3255 movement, which makes it a very high-performance watch. Diverse dial colours, bezels with diamond settings and finishes make this a nice modern take on the Rolex Day-Date, balancing classic and contemporary.

Rolex Day-Date ref. 118209

This Day-Date is interesting because it is the only one on our list, and one of only a few from the watch’s decade-long history, to feature an Oyster bracelet. Only available in white gold, the combination of material type and bracelet design make it a sleek, smooth and discrete watch.

You could mistake it for any type of stainless steel Rolex at first glance, so it’s got a sports watch feel alongside all the features of a luxury watch. There are many dials available, too, including white and ice blue. These will nicely complement the 118209’s silvery glimmers and icy-white sheen.

The Benefits of Using Burlingtons

A professional service in the 
comfort of your home
No fees, commissions 
or hidden charges
Over 20 years
experience
Free no obligation
valuations
Immediate 
payment
We can offer prices 
unachievable at auction

Are you looking to sell your Rolex watch? Our offer will be higher than you can achieve at auction.

Buy and Sell Rolex Day-Date Watches

We hope you understand more about why the Rolex Oyster Perpetual Day-Date is one of the most popular Rolex watches of all time. Although a simple innovation, the day and date display was a groundbreaking feature in the 1950s, and the basic features make it very popular.

With luxurious metals, precious stones and iconic designs, Day-Dates can fetch high prices on the used and vintage market. Please feel free to get in touch with us to book a valuation today.

Testimonials

Claire Green

28th February 2026

Great people to work with, would absolutely recommend to anyone. Craig was faultless, can see why they have so many five star reviews.

R W

26th February 2026

Real pleasure meeting Craig; we were very happy with his silver valuation and everything was dealt with on the day. Thank you for all your help in making an easy transaction.

Andrea Vella

26th February 2026

Wonderful service and very easy process with Craig who ensured a quick and smooth collection. Very professional and payment was immediate upon collection. Definitely recommend.

Kerry Willett

25th February 2026

Craig came to our house to value a few items of gold and silver, he was friendly, courteous and professional, he didn't rush the process, he explained each item's valuation. We were happy with the amount we received which was transferred instantly. We will definitely use Burlingtons in the future.

S K

25th February 2026

Craig kindly (and very promptly) attended my home to buy my grandfather’s old pocketwatch. Very efficient service and valuation agreed in advance. Would not hesitate to recommend

Tracey Haywood

21st February 2026

Very easy to deal with and got a great price for my items. Highly recommend.

M S

21st February 2026

Great service

Coral Martin

19th February 2026

Craig came to my home as a follow up to me contacting Burlingtons by phone. He was very honest and gave advice on a range of rings and other jewelry I showed him. He explained the state of the buying market and offered to buy some items but suggested that others would be best kept as a family heirloom. I felt he was fair and,importantly, I felt comfortable with his offer. The buying process was straightforward and easily checked.

Paul Stewart-Smith

18th February 2026

Extremely easy, fast and friendly service. Highly recommended if you’re selling any jewelry or watches.

Jia Jie Li

17th February 2026

It has been an amazing experience dealing with Burlingtons. Craig is very efficient and easy to communicate with. I am 100% satisfied with Burlingtons. I will continue doing business with Burlingtons in the future.

david peters

16th February 2026

Wow what a great service Craig was a pleasure to do business with Highly recommend

Claire Hatch

12th February 2026

Craig was fantastic and very approachable. Extensive knowledge in his field and very honest valuation. Great experience and would definitely do business with him again. Highly recommend his service. Who know what you have stashed in your draws that never sees the light of day and jewellery that you never wear.

scott Craig

11th February 2026

Absolutely superb company and great to deal with Craig. Excellent prices paid and a very good guy who I highly recommend if you are considering selling unwanted gold.

Victoria Podmore

10th February 2026

Fantastic service . Was dealt with by Craig who was polite and very professional. Will be using them again in the future.

Luke Turpin

29th January 2026

Great guidance, very professional and plessure to deal with.

Spondoolee

28th January 2026

Received a phone call straight away in regards to selling a brooch. Shopped around at different places and Craig at Burlingtons offered the best price . An immediate response to receiving the item and payed into my bank in seconds. A pleasure doing business with Burlingtons. A very reliable professional company. 5 stars 🌟

Jane Patten

20th January 2026

Very good experience using Burlingtons. Good prices paid. Daniel was really knowledgeable and honest.

sava uca

20th January 2026

Burlingtons LTD provided an excellent service. The team was friendly, helpful, and very professional. They made the whole process easy and stress-free. I’m very happy with the results and would definitely use them again and recommend them to others.

Charlotte Holt

20th January 2026

Excellent service by Craig from Burlington’s . Valuation and selling some old unused pieces . Made it very easy and received a good price for . Very good communication and comes to your home making it a very easy transaction.

Charles Fortt

13th January 2026

Wanting to sell a gold pocket watch and chain, I searched first for auction houses, and the highest estimate was £3000. Fees and commission would have reduced this figure considerably, with no guarantee of achieving the highest valuation. Burlingtons offered £2600, much more than was offered by a specialist watch dealer, antique dealer and pawnbroker. Daniel was highly attentive to emails and phone calls to arrange the meeting at my home, was punctual and business-like, and paid the money into my bank account on the spot. Trust is paramount in this kind of transaction, and I would highly recommend Burlingtons as a trustworthy and reliable service.

Pat Pringle

11th January 2026

100% positive – thank you, Craig.

Kath Gillies

11th January 2026

We cannot thank Burlingtons enough for the service they provided. Daniel arrived promptly at our house. He was friendly, personable and very professional from the outset. The appraisal was thorough and fair, resulting in an honest valuation. We would recommend Daniel without hesitation.

Barrie Thompson

9th January 2026

Craig finally got into this Google Mmbr which I usually don’t use. However I so grateful to you and Elliot for the reassuring confidence from the sale of many pieces of Jewellery ! Can’t thank you enough for yours and Elliot’s understanding and patience, Barrie T West London

Mary Gibson

7th January 2026

Uncomplicated efficient and professional

Kathy

7th January 2026

I found the whole process of selling some family silver very quick and efficient and clear. Craig was very helpful on the phone and gave me an acceptable fixed price in advance. The instructions on how to post where very clear and payment occurred promptly with proof of posting. I had confidence in the whole process .

Sarah McCulloch

27th December 2025

Was really quick with payment and super friendly and helpful with his evaluation. If I ever need to sell again I will use this company again.

Sharon White

2nd December 2025

I contacted Daniel by e-mail yesterday and he came out today to look at Mum's jewellery, that she no longer wanted to wear. She had been unable to sell these as jewellery and was only being offered gold scrap value. He gave what I felt was a fair scrap offer for the gold items and the money was transferred immediately into her account. Happy to recommend.

gareth Warnock

2nd December 2025

Really impresed with the service. Daniel came to my house and valued the items and made immediate payment. Would use again. Highly reccomended.

Melanie Lewis

7th November 2025

Brilliant service. I was a bit concerned about courier collection/ payment etc. Craig was great. Our communication was via email & messages. No charge for the courier & all really smooth. I would definitely use again & recommend to anyone. It is safe & reliable . I'm very pleased with the whole process.

leah paterson

25th October 2025

Craig is absolutely the best! Don’t deal with anyone else because you will miss out on attention to detail and superb customer service! He is truly a gem (pun intended!!)! 💎

Julie Short

23rd October 2025

I contacted Burlingtons as had had a not too good experience with a popular TV advertised company who offer to buy old unwanted items . I sent photos of the silver cutlery which I wanted to sell , got an offer price which I thought was fair and sent the items by post . Next day delivery and got paid on the day and the cost of postage was covered . Very happy with the service that they offered

Paul Norris

7th October 2025

Craig is very friendly helpful and professional.I saw Burlingtons on GBNews and would highly recommend them to anyone.Their service is so convenient and well organised.

Diane Parnell

2nd October 2025

Difficult to know what to add after reading all of the great reviews! It was a long journey for Craig. He put us at ease. He was very thorough in explaining the valuations and sensitive realising I did not want to sell sentimental pieces. There was no pressure. We were pleased with the offer and the money was transferred immediately. Thank you Craig.

S DM

29th September 2025

It was a lovely experience dealing with Craig and Danny, they are both very professional and genuine which was such a relief given how challenging it can be to sell jewellery. They also have an incredible selection of beautiful pieces so I’ll be back to buy from them when the time arrives.

Carlos Eduardo Moreno

19th September 2025

Very good service

Sandra Rosenthal

17th September 2025

We had utmost confidence in Craig and had very good service.

Mariele Locke

14th September 2025

Very quick, efficient and professional! A seamless process and cannot recommend enough.

Paul Barker

10th September 2025

Excellent service. Very professional and knowledgeable. Daniel came to my home, and straight away we had a connection. Very happy with his professional expert advice and valuations for the pieces. No nonsense and all settled very quickly, I would have no hesitation in recommending Burlingtons Ltd to anyone looking for a fair and honest deal.

Sally Loxton

2nd September 2025

I was really worried about selling my watch on the internet but Burlingtons put my mind at rest. I was offered a good price and the funds were put in my account the same day. Fabulous service and I would definitely use them again.

27th August 2025

Fantastic Experience Selling Jewelry to Craig at Burlingtons Ltd. I recently sold a few pieces of jewelry to Burlingtons Ltd, and I couldn’t be happier with the entire process. From start to finish, Craig was professional, courteous, and made me feel completely at ease. He took the time to carefully assess each piece and I never felt rushed or pressured into making a decision. His transparency and honesty were truly appreciated. Craig gave me a fair and competitive offer, which made the transaction feel smooth and trustworthy. If you’re looking to sell your jewelry, I highly recommend Craig at Burlingtons Ltd. He is knowledgeable, reliable, and makes the experience stress-free. I’ll definitely be returning in the future.

Marian Dixon

24th August 2025

Julie Brightman

22nd August 2025

Craig was so helpful and reliable when buying jewellery from me. Very honest and prompt with communication. Will definitely recommend and will 100% be using him in the future. Thank you Craig. Julie xxx

Michael Edwards

16th August 2025

A first class and friendly experience from a most professional organisation. They handled the sale of my watch in a respectful and delicate way. Big thank you to both Craig and Elliot.

jodie maunder

31st July 2025

Sold a watch to Burlington’s Ltd . It was an amazing experience . Reliable , professional and a fantastic experience I would definitely recommend the service

Amanda King

31st July 2025

I sold my wedding and engagement rings through Burlingtons. I sent photos and details of the items, received a quote which was honoured when I went into the shop. Payment was almost instant. Great service, thank you.

Karen T

31st July 2025

Friendly , Professional , accessible as kept me updated with quick responses.Would recommend and definitely use again.

Steve Collingwood

25th July 2025

Very smooth transaction. Hardest part was finding parking in Finchley:-)

Kevin French

25th July 2025

Sold two Cartier pieces to Craig, good communication and a fair price, would highly recommend

Lucy Payne

18th June 2025

Wanted to sell my vintage watch – asked a few jewellers and specialists for valuations and offers. Craig from Burlingtons was by far the most prompt, gave the best price, and made a speedy transaction. Will definitely use them again in future! Thank you so much!