Fairly Buying or Selling a Rolex Day-Date: The Trailblazing Luxury Rolex Watch

The Rolex Oyster Perpetual Day-Date is a very famous luxury watch ‒ considered the finest of watches upon its release in 1956 and notable for its innovation of including the full name of the day of the week and the date simultaneously on its dial. As Rolex watches go it is easily one of the most sought-after models, with many references available for both men and women. Find out how to buy or sell one of these fantastic timepieces and get a free, no-obligation valuation from experts here.

How to Sell a Used Rolex Day-Date Watch

Rolex Day-Dates are sought after on the second-hand market, and the materials many of the references use mean that you often get a good price. But you may still get problems with auction fees unless you use our private buying service. Our selling process works using the following steps:

Book a Valuation

The first thing to do is to book your valuation with us, which will take place in the privacy of your home. When you contact us we will ask for some details on the watch, confirm our interest and suggest a rough estimate on the offer price.

Accept our Offer

One of our friendly, punctual and experienced team members will assess your watch and make a fair offer. If you have questions on how we arrive at the price we will be glad to explain the different factors, such as the current price of gold and other relevant details.

Receive Your Payment

Once you accept our offer, which is always obligation-free, you will receive the full cash payment. All payments have zero fees or deductions and are usually made via BACS. We do not leave until the cash has arrived in your account.

Burlingtons Ltd have been buying and selling Rolex watches for over 20 years. Our experts are on hand to give you a full evaluation for your watch.

Why Sell Your Rolex Day Date Through Burlingtons?

There is a lot of variation within the Rolex Day-Date, but you can expect some of the following features from most of the references released by the Rolex company over the years:

Day and date display: The full name of the day, the date and (of course) the precise, accurate timing of a quality Swiss watch was a novel idea for the model upon release. Ordinarily, the complex mechanisms for such a display were only possible on larger clocks. The Day-Date displays the name of the day by giving up the 12 numerals.
Precious metals: Crafted from the noblest of metal for the finest appearance, this Rolex can make use of platinum, yellow, rose or white 18 ct gold, so they can be quite costly. Everose gold watches use small amounts of copper and platinum to create a light, pinkish hue on the materials. Everose gold is a popular watch material for women.
President bracelet: Collectors and watch aficionados sometimes call the Rolex Day-Date the ‘Day-Date President’ or simply ‘the President’, thanks to the President bracelet that comes with the most Day-Dates. The President watch bracelet is known for its semi-circular chain links and for only being made with precious metals.

If you have a Rolex Day-Date to sell, you can do it without any auction fees by using our unique private buying service. Our professional, friendly service is a refreshing way to sell many of the high-value items that we buy. Please get in touch with us to book your no-obligation valuation today.

How to Buy a New or Used Rolex Day-Date Watch

Rolex Day-Date watches have enduring and global popularity. Day names are available in more than 20 languages, so demand is high. However, there is plenty of diversity across the new and used markets, thanks to the many references released over the years. It should not be too hard to get your hands on one – just remember the materials of the watch will affect the price.

Whether you want an olive green dial, an ice blue dial or something else entirely, you can also find a new Rolex Day-Date from an Official Rolex® Retailer. You can search for one on the official Rolex website.

“I have just sold my Rolex Submariner to Daniel. He gave me a very fair price and the transaction was flawless. He travelled over 90 miles to be with me and was spot on time too! A real honourable gentleman and I would not hesitate to deal with him again.” – Pelham Temple, London.

More About Rolex Day-Date References

It has a very long and varied watch history, so the Rolex Day-Date has a lot to offer for buyers, sellers or collectors. Demand is always high and the diversity of watch models available means that there is something for every taste.

As the watch case and bracelet are made exclusively of gold or other precious metals, colour options focus on the dials; these come in silver, blue, black, green, chocolate, and vibrant ‘Lacquered Stella’ designs, which use very colourful enamel.

A few notable references that are emblematic of the Rolex Day-Date design include:

Rolex Day-Date ref. 1803

The 1803 gets the first mention on our list as it is very similar to the original, which some would say is the best Rolex Day-Date design, but with some updated movements that make it a lot more reliable for the modern watch wearer. It was made for 20 years, up until the mid-1970s.

The 1803 is a vintage model with the iconic fluted bezel and 36 mm case. If you are looking for a watch that exudes all things Day-Date, the 1803 is a great choice. However, the size of the watch will make the 1803 a less grandiose watch than some later Day-Dates – it is a subtle option.

Rolex Day-Date ref. 228238

The 228238 is part of the Day-Date 40 collection, first released in 2015. It gets its spot on the list because it’s a newer Day-Date but comes with a classic look. The 228238 uses 18ct gold and has that ‘traditional’ Day-Date look, all while incorporating some more modern features for the wearer.

The 228238 features a chunkier 40 mm case and scratch-resistant sapphire crystal with a self-winding movement and 70 hours power reserve. Many varieties of the Day-Date 40 feature diamond-set bezels and Everose gold for a bolder spin on the 228238’s classic appearance.

Rolex Day-Date ref. 128239

With such a historic lifespan, Day-Dates are one of the original models of the modern era, so there has been refinement in the design over time. Nowhere is this more evident than in the 128239, a white gold variety of the Rolex Day-Date 36 with a mid-size 36 mm case.

Winning features of the watch include the calibre 3255 movement, which makes it a very high-performance watch. Diverse dial colours, bezels with diamond settings and finishes make this a nice modern take on the Rolex Day-Date, balancing classic and contemporary.

Rolex Day-Date ref. 118209

This Day-Date is interesting because it is the only one on our list, and one of only a few from the watch’s decade-long history, to feature an Oyster bracelet. Only available in white gold, the combination of material type and bracelet design make it a sleek, smooth and discrete watch.

You could mistake it for any type of stainless steel Rolex at first glance, so it’s got a sports watch feel alongside all the features of a luxury watch. There are many dials available, too, including white and ice blue. These will nicely complement the 118209’s silvery glimmers and icy-white sheen.

The Benefits of Using Burlingtons

A professional service in the 
comfort of your home
No fees, commissions 
or hidden charges
Over 20 years
experience
Free no obligation
valuations
Immediate 
payment
We can offer prices 
unachievable at auction

Are you looking to sell your Rolex watch? Our offer will be higher than you can achieve at auction.

Buy and Sell Rolex Day-Date Watches

We hope you understand more about why the Rolex Oyster Perpetual Day-Date is one of the most popular Rolex watches of all time. Although a simple innovation, the day and date display was a groundbreaking feature in the 1950s, and the basic features make it very popular.

With luxurious metals, precious stones and iconic designs, Day-Dates can fetch high prices on the used and vintage market. Please feel free to get in touch with us to book a valuation today.

Testimonials

Charles Fortt

13th January 2026

Wanting to sell a gold pocket watch and chain, I searched first for auction houses, and the highest estimate was £3000. Fees and commission would have reduced this figure considerably, with no guarantee of achieving the highest valuation. Burlingtons offered £2600, much more than was offered by a specialist watch dealer, antique dealer and pawnbroker. Daniel was highly attentive to emails and phone calls to arrange the meeting at my home, was punctual and business-like, and paid the money into my bank account on the spot. Trust is paramount in this kind of transaction, and I would highly recommend Burlingtons as a trustworthy and reliable service.

Pat Pringle

11th January 2026

100% positive – thank you, Craig.

Kath Gillies

11th January 2026

We cannot thank Burlingtons enough for the service they provided. Daniel arrived promptly at our house. He was friendly, personable and very professional from the outset. The appraisal was thorough and fair, resulting in an honest valuation. We would recommend Daniel without hesitation.

Barrie Thompson

9th January 2026

Craig finally got into this Google Mmbr which I usually don’t use. However I so grateful to you and Elliot for the reassuring confidence from the sale of many pieces of Jewellery ! Can’t thank you enough for yours and Elliot’s understanding and patience, Barrie T West London

Mary Gibson

7th January 2026

Uncomplicated efficient and professional

Kathy

7th January 2026

I found the whole process of selling some family silver very quick and efficient and clear. Craig was very helpful on the phone and gave me an acceptable fixed price in advance. The instructions on how to post where very clear and payment occurred promptly with proof of posting. I had confidence in the whole process .

Sarah McCulloch

27th December 2025

Was really quick with payment and super friendly and helpful with his evaluation. If I ever need to sell again I will use this company again.

Sharon White

2nd December 2025

I contacted Daniel by e-mail yesterday and he came out today to look at Mum's jewellery, that she no longer wanted to wear. She had been unable to sell these as jewellery and was only being offered gold scrap value. He gave what I felt was a fair scrap offer for the gold items and the money was transferred immediately into her account. Happy to recommend.

gareth Warnock

2nd December 2025

Really impresed with the service. Daniel came to my house and valued the items and made immediate payment. Would use again. Highly reccomended.

Melanie Lewis

7th November 2025

Brilliant service. I was a bit concerned about courier collection/ payment etc. Craig was great. Our communication was via email & messages. No charge for the courier & all really smooth. I would definitely use again & recommend to anyone. It is safe & reliable . I'm very pleased with the whole process.

leah paterson

25th October 2025

Craig is absolutely the best! Don’t deal with anyone else because you will miss out on attention to detail and superb customer service! He is truly a gem (pun intended!!)! 💎

Julie Short

23rd October 2025

I contacted Burlingtons as had had a not too good experience with a popular TV advertised company who offer to buy old unwanted items . I sent photos of the silver cutlery which I wanted to sell , got an offer price which I thought was fair and sent the items by post . Next day delivery and got paid on the day and the cost of postage was covered . Very happy with the service that they offered

Paul Norris

7th October 2025

Craig is very friendly helpful and professional.I saw Burlingtons on GBNews and would highly recommend them to anyone.Their service is so convenient and well organised.

Diane Parnell

2nd October 2025

Difficult to know what to add after reading all of the great reviews! It was a long journey for Craig. He put us at ease. He was very thorough in explaining the valuations and sensitive realising I did not want to sell sentimental pieces. There was no pressure. We were pleased with the offer and the money was transferred immediately. Thank you Craig.

S DM

29th September 2025

It was a lovely experience dealing with Craig and Danny, they are both very professional and genuine which was such a relief given how challenging it can be to sell jewellery. They also have an incredible selection of beautiful pieces so I’ll be back to buy from them when the time arrives.

Carlos Eduardo Moreno

19th September 2025

Very good service

Sandra Rosenthal

17th September 2025

We had utmost confidence in Craig and had very good service.

Mariele Locke

14th September 2025

Very quick, efficient and professional! A seamless process and cannot recommend enough.

Paul Barker

10th September 2025

Excellent service. Very professional and knowledgeable. Daniel came to my home, and straight away we had a connection. Very happy with his professional expert advice and valuations for the pieces. No nonsense and all settled very quickly, I would have no hesitation in recommending Burlingtons Ltd to anyone looking for a fair and honest deal.

Sally Loxton

2nd September 2025

I was really worried about selling my watch on the internet but Burlingtons put my mind at rest. I was offered a good price and the funds were put in my account the same day. Fabulous service and I would definitely use them again.

27th August 2025

Fantastic Experience Selling Jewelry to Craig at Burlingtons Ltd. I recently sold a few pieces of jewelry to Burlingtons Ltd, and I couldn’t be happier with the entire process. From start to finish, Craig was professional, courteous, and made me feel completely at ease. He took the time to carefully assess each piece and I never felt rushed or pressured into making a decision. His transparency and honesty were truly appreciated. Craig gave me a fair and competitive offer, which made the transaction feel smooth and trustworthy. If you’re looking to sell your jewelry, I highly recommend Craig at Burlingtons Ltd. He is knowledgeable, reliable, and makes the experience stress-free. I’ll definitely be returning in the future.

Marian Dixon

24th August 2025

Julie Brightman

22nd August 2025

Craig was so helpful and reliable when buying jewellery from me. Very honest and prompt with communication. Will definitely recommend and will 100% be using him in the future. Thank you Craig. Julie xxx

Michael Edwards

16th August 2025

A first class and friendly experience from a most professional organisation. They handled the sale of my watch in a respectful and delicate way. Big thank you to both Craig and Elliot.

jodie maunder

31st July 2025

Sold a watch to Burlington’s Ltd . It was an amazing experience . Reliable , professional and a fantastic experience I would definitely recommend the service

Amanda King

31st July 2025

I sold my wedding and engagement rings through Burlingtons. I sent photos and details of the items, received a quote which was honoured when I went into the shop. Payment was almost instant. Great service, thank you.

Karen T

31st July 2025

Friendly , Professional , accessible as kept me updated with quick responses.Would recommend and definitely use again.

Steve Collingwood

25th July 2025

Very smooth transaction. Hardest part was finding parking in Finchley:-)

Kevin French

25th July 2025

Sold two Cartier pieces to Craig, good communication and a fair price, would highly recommend

Lucy Payne

18th June 2025

Wanted to sell my vintage watch – asked a few jewellers and specialists for valuations and offers. Craig from Burlingtons was by far the most prompt, gave the best price, and made a speedy transaction. Will definitely use them again in future! Thank you so much!

nikki wilson

10th June 2025

I recently sold a diamond ring at their store in Finchley They were professional, fair and honest and were very knowledgeable about both the product and the market. I’d highly recommend

DAVID WORTHINGTON

7th June 2025

Excellent service from Craig at Burlingtons, fair price, expedited speedily with money in my bank 24 hours after agreement, thank you.

enrico ferrero

3rd June 2025

Very professional and excellent service, strongly recommend!

Jharna Jobes

2nd June 2025

Craig was polite and courteous and explained the reasons for the prices quoted in great detail. He provided a good quality of service and I had an excellent outcome.

Mortal_N46 S

29th May 2025

Great service Craig was very prompt and quick with the sale of my watch very nice and easy. And the service at the store was very good. Pleasant experience all round.

Stefano Rodrigues

21st May 2025

Craig recently visited my home to value some Silverware. He was very professional, friendly and helpful. Very fair with the price on the valuation. His communication was excellent at all times. Payment was instant. I would definitely go back without hesitation to do business again. Thank you.

Alberto Olimon

19th May 2025

Great service, very fair, straightforward and quick to give a valuation. Immediate payment. I would definitely do business again with them again.

Kris Woodward

14th May 2025

I recently sold three diamond rings to Craig at Burlingtons Jeweller, and I couldn’t have asked for a better experience. Initially, I was quite apprehensive about sending valuable items through the post, but Craig quickly put my mind at ease. Throughout the entire process, he stayed in touch every step of the way via WhatsApp, providing clear updates and reassurance. True to his word, he processed the payment **the very next day**,His efficiency and professionalism made the transaction smooth and stress-free. Craig delivered exactly what we agreed upon, with no hassle or unexpected changes—just **excellent service from start to finish**. I will definitely be returning with more items in the coming weeks!

Francesca Troiani

9th May 2025

Craig was very helpful and super quick. Very happy with the service. It's really convenient that he came over instead of me having to go places with my jewelry.

Dorothy Stewart

8th May 2025

Ma Ma

1st May 2025

Very helpful great honest service

Catherine Beagley

1st May 2025

Friendly and respectful team, incredibly trust worthy and transparent. Would recommend if you want honest value.

Carol Brewer

1st May 2025

Write from the first email, Craig replied quickly, & was very helpful with advice & we met up within a few days, it was a very relaxed meeting & he gave me a really good price for my gold, the whole experience was so easy & quick, & I really liked the fact I didn’t have to travel or send my gold off to be quoted. I was very happy with the quote & the cash went in my account straight away, would definitely recommend Craig & Burlingtons to all, many thanks to Craig

Mark Cockram

23rd April 2025

Excellent communication and fair pricing. A pleasure to deal with.

Zoe Carey

23rd April 2025

Highly recommended Craig at Burlingtons, he is very professional, trustworthy, and fair. Good prices paid would definitely do business again with this company

Kit Fitz

17th April 2025

Very positive experience. Efficient and fair process.

Ann Noon

16th April 2025

Craig arrived punctually. He was methodical, painstaking, conscientious – truly professional. Very approachable and pleasant in manner. I would not hesitate to recommend his services.

Sam Manners

12th April 2025

Craig was extremely helpful when helping me to sell my pearls and I would highly recommend Burlingtons

Dominic Kenny

30th March 2025

Excellent service. Fast and efficient. We met Daniel at our home address, which was a round trip of about 200 miles for him. Very happy with his expert advice and valuation for the jewellery. No nonsense and all settled very quickly. I would have no hesitation in recommending Burlingtons Ltd to anyone looking for a fair deal.

Charles Fortt

13th January 2026

Pat Pringle

11th January 2026

100% positive – thank you, Craig.

Kath Gillies

11th January 2026

Barrie Thompson

9th January 2026

Mary Gibson

7th January 2026

Uncomplicated efficient and professional

Kathy

7th January 2026

Sarah McCulloch

27th December 2025

Was really quick with payment and super friendly and helpful with his evaluation. If I ever need to sell again I will use this company again.

Sharon White

2nd December 2025

gareth Warnock

2nd December 2025

Really impresed with the service. Daniel came to my house and valued the items and made immediate payment. Would use again. Highly reccomended.

Melanie Lewis

7th November 2025

leah paterson

25th October 2025

Craig is absolutely the best! Don’t deal with anyone else because you will miss out on attention to detail and superb customer service! He is truly a gem (pun intended!!)! 💎

Julie Short

23rd October 2025

Paul Norris

7th October 2025

Craig is very friendly helpful and professional.I saw Burlingtons on GBNews and would highly recommend them to anyone.Their service is so convenient and well organised.

Diane Parnell

2nd October 2025

S DM

29th September 2025

Carlos Eduardo Moreno

19th September 2025

Very good service

Sandra Rosenthal

17th September 2025

We had utmost confidence in Craig and had very good service.

Mariele Locke

14th September 2025

Very quick, efficient and professional! A seamless process and cannot recommend enough.

Paul Barker

10th September 2025

Sally Loxton

2nd September 2025

27th August 2025

Marian Dixon

24th August 2025

Julie Brightman

22nd August 2025

Michael Edwards

16th August 2025

A first class and friendly experience from a most professional organisation. They handled the sale of my watch in a respectful and delicate way. Big thank you to both Craig and Elliot.

jodie maunder

31st July 2025

Sold a watch to Burlington’s Ltd . It was an amazing experience . Reliable , professional and a fantastic experience I would definitely recommend the service

Amanda King

31st July 2025

Karen T

31st July 2025

Friendly , Professional , accessible as kept me updated with quick responses.Would recommend and definitely use again.

Steve Collingwood

25th July 2025

Very smooth transaction. Hardest part was finding parking in Finchley:-)

Kevin French

25th July 2025

Sold two Cartier pieces to Craig, good communication and a fair price, would highly recommend

Lucy Payne

18th June 2025

nikki wilson

10th June 2025

I recently sold a diamond ring at their store in Finchley They were professional, fair and honest and were very knowledgeable about both the product and the market. I’d highly recommend

DAVID WORTHINGTON

7th June 2025

Excellent service from Craig at Burlingtons, fair price, expedited speedily with money in my bank 24 hours after agreement, thank you.

enrico ferrero

3rd June 2025

Very professional and excellent service, strongly recommend!

Jharna Jobes

2nd June 2025

Craig was polite and courteous and explained the reasons for the prices quoted in great detail. He provided a good quality of service and I had an excellent outcome.

Mortal_N46 S

29th May 2025

Great service Craig was very prompt and quick with the sale of my watch very nice and easy. And the service at the store was very good. Pleasant experience all round.

Stefano Rodrigues

21st May 2025

Alberto Olimon

19th May 2025

Great service, very fair, straightforward and quick to give a valuation. Immediate payment. I would definitely do business again with them again.

Kris Woodward

14th May 2025

Francesca Troiani

9th May 2025

Craig was very helpful and super quick. Very happy with the service. It's really convenient that he came over instead of me having to go places with my jewelry.

Dorothy Stewart

8th May 2025

Ma Ma

1st May 2025

Very helpful great honest service

Catherine Beagley

1st May 2025

Friendly and respectful team, incredibly trust worthy and transparent. Would recommend if you want honest value.

Carol Brewer

1st May 2025

Mark Cockram

23rd April 2025

Excellent communication and fair pricing. A pleasure to deal with.

Zoe Carey

23rd April 2025

Highly recommended Craig at Burlingtons, he is very professional, trustworthy, and fair. Good prices paid would definitely do business again with this company

Kit Fitz

17th April 2025

Very positive experience. Efficient and fair process.

Ann Noon

16th April 2025

Craig arrived punctually. He was methodical, painstaking, conscientious – truly professional. Very approachable and pleasant in manner. I would not hesitate to recommend his services.

Sam Manners

12th April 2025

Craig was extremely helpful when helping me to sell my pearls and I would highly recommend Burlingtons

Dominic Kenny

30th March 2025

Fairly Buying or Selling a Rolex Day-Date: The Trailblazing Luxury Rolex Watch

How to Sell a Used Rolex Day-Date Watch

Book a Valuation

Accept our Offer

Receive Your Payment

Burlingtons Ltd have been buying and selling Rolex watches for over 20 years. Our experts are on hand to give you a full evaluation for your watch.

Why Sell Your Rolex Day Date Through Burlingtons?

How to Buy a New or Used Rolex Day-Date Watch

More About Rolex Day-Date References

Rolex Day-Date ref. 1803

Rolex Day-Date ref. 228238

Rolex Day-Date ref. 128239

Rolex Day-Date ref. 118209

The Benefits of Using Burlingtons

Are you looking to sell your Rolex watch? Our offer will be higher than you can achieve at auction.

Buy and Sell Rolex Day-Date Watches

Testimonials

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