Rolex watches are highly valuable, making them a common target for counterfeiting. Spotting a fake can be challenging, as many look convincing to the naked eye. As experts in buying and selling luxury watches, we know how to identify authentic Rolexes and will share professional tips. These tips often apply to other luxury watch brands as well. For a free, no-obligation authentication and valuation of your Rolex, contact us to arrange an appointment.
How to Tell If a Rolex Submariner, Datejust or Oyster Perpetual is Real or Fake
The Rolex Submariner, Datejust, and Oyster Perpetual are iconic models often targeted by counterfeiters. Always be cautious when shopping for these watches. Here’s how to spot a fake:
- Submariner: Look for rough, uneven engravings, misaligned bezel markings, or off-centre date display numbers.
- Datejust: Letters, numbers, and edges should be crisp and clear. The date must be centred under the cyclops lens, and the bezel should fit flush to the case.
- Oyster Perpetual: The case back should have a smooth, metallic surface. For gold models, check for metal fading, even on vintage pieces.
Sophisticated fakes may require magnification and careful inspection. If in doubt, seek a professional valuation for confirmation.
Fake Bands, Straps & Boxes
For a pro tip, check the bracelet, band, or strap. Genuine Rolex bracelets are heavy, especially stainless steel. Presidential bracelets, with three interlinking pieces, appear only on Day-Date and some Datejust models – anything else is a red flag.
Some sellers may pair genuine watches with fake or replacement bracelets, so research the correct number of pins. Fake boxes are also common, often identified by faded crowns, imprecise logos, or off-colour greens.
Are Fake Watches a Big Problem?
Yes, forgeries have been an issue since the late 1700s, targeting renowned British, Swiss, French, and German watchmakers – especially Rolex today. Fake Rolexes are commonly sold online and at market stalls, often tied to organised crime.
Most luxury watchmakers don’t sell watches online, though second-hand models can be found through trusted sellers. Modern counterfeits predominantly originate in China.
Use a Trustworthy Seller to Buy a Second-Hand Rolex
Whatever Rolex model you plan to buy, the highest-quality genuine Rolexes are only available from the most reputable sellers. Of course, spotting a trustworthy seller can be even more difficult than spotting a genuine Rolex watch. Look for some of the following features as key signs of an honest and trustworthy seller:
- Experience: Look for sellers with 10–20 years in the trade, demonstrating expertise in luxury goods and watch authentication.
- Collector Relationships: Strong connections help source rare Rolex models and verify ownership history.
- Extensive Stock: A wide selection of luxury watches indicates experience and familiarity with various models.
Sell Your Rolex with Confidence
Schedule a free valuation appointment with us today.
